The regularity with which your website is updated has never been more pertinent. Not only is fresh, interesting and relevant content crucial for engagement with your customer base and potential visitors, it also carries a powerful SEO value which can be transmitted into your position in the search engine results pages.
While many experts spend their days making educated guesses as to the exact workings of the algorithms of Google, Bing and the like, a few characteristics are accepted as common wisdom, and one of these is that search engines value websites with new, quality content. Whether you achieve this via a regularly updated news section or a blog, you’ll certainly be killing two or more birds with one stone if you write.
Of course, content isn’t the only thing you should be updating with regards to your website. General maintenance should be carried out by trained web designer Hampshire professionals to ensure visitor traffic flows freely and that there are no security threats compromising a site.
You might also want to get professional support during the construction stage of your site. This can help you put it in the format with the most SEO value, including structure, page titles and keyword use, while also making it visitor friendly from a navigation perspective.