As a small business owner, making sure your website is fully optimised so it ranks highly on Google’s Search Engine Results Pages (SERPs) must be a priority. Virtually all consumers nowadays will use the internet to search for local and non-local businesses before committing to purchase. If your company isn’t on the 1st page of Google, then it is seriously missing out on lots of potential business. Therefore questions like “why isn’t my website ranking highly on SERPs?” and “How can I rank highly on Google?” are essential questions which we will answer here in this blog.
There are many reasons why your website might not be optimised properly to rank highly on Google, these are some of the most common:
1. The keywords you’re using are too competitive.
You’ll have already learned what keywords are and decided which ones you wish to target, but have you ever thought that the keywords you’re trying to rank for might have too much competition? You will need to find keywords which are less competitive so you have a chance of making a difference to your website design.
Making your keywords more specific can help with this, as very general, very broad keywords are usually the ones with too much competition and you won’t be able to compete with the bigger, already established websites. Keep your keyword targets realistic.
2. Your on-page SEO isn’t up to scratch
On-page SEO (search engine optimisation) refers to specific tags and practices you can change and edit on your website to ensure that it is being fully optimised. On-page SEO is a very important aspect of website optimisation and you can improve yours in the following ways:
- Meta Tag Descriptions: Google uses meta tag descriptions to find out what your site is about. Ensure you include keywords or cities in the descriptions to boost rankings further.
- H1 Tags: Each page on your website needs to have one H1 tag. H1 tags are at the top of each page and, like Meta tags, should include your main keyword.
- Title Tags: Your title tag is the thing which Google will use as the title on search pages whenever your page is searched for. Make sure you have a title tag on all your site’s pages, which again make use of your selected keywords.
3. You don’t have enough quality content
If copy on your website isn’t clearly presented, easy to read, arranged logically or aesthetically pleasing, then it will suffer greatly in the search rankings.
Once you submit your site to a search engine, a ‘spider’ goes out to crawl the website and check its content. Not only are these spiders looking for tags (as mentioned above) and keyword saturation, they’re also searching for relevancy and quality of content.
Make sure your copy is engaging for a human reader and keep it relevant to your chosen keywords. Also, don’t try to cram keywords in too much, you need to make them appear integral of the natural flow of the writing.
Also, ensure that the writing style and layout suits the audience in the main target group/niche and try to hold people’s attention for as long as possible. Google is set up to record how long people spend on your websites without clicking off straight away (bounce rates). If people are spending lots of time on your site, it suggests to Google that your site is worth seeing and will boost it in the rankings. So, spend time to ensure your web content focuses on quality rather than quantity.
These are just a small handful of reasons why your website isn’t ranking highly on Google and paying attention to these factors could help improve your rankings very quickly. There are however, many more varying factors which can affect your Search Engine rankings, so to find out more please get in touch.
If your website does fall short of getting you business then do get in contact today and discuss with us how we can help and improve your business online. Call 02392 706391 and ask for Adrian, we are specialists working in Waterlooville near Portsmouth.