In today’s marketplace, all companies, large or small need to have an Internet presence if they are to be successful.
Commercial Internet marketing Hampshire, UK has changed dramatically over the last decade or so, not only due to the use of Facebook, Twitter and other social networking sites (a whole topic on its own) but also because today’s customers demand a level of interaction that could not have been contemplated in the past.
For example, whereas email is today still used by customers to communicate with companies and suppliers, it is much better for the company to make a ‘contact form’ available. Such a form may well contain a promotion or offer which the customer would not otherwise see if simply sending an email.
The contact form also ensures that the customer does not leave the website when communicating – and one of the ‘golden rules’ of successful Internet marketing is to keep your customer on your website for as long as possible!
Successful online interaction today also requires having good search facilities on a website. Having a link to an FAQ page is fine but what today’s customer wants to know may very well not be covered on such a page.
Early commercial websites designed were usually dull affairs. Mainly text based and with only basic graphics, if the customer didn’t leave out of dissatisfaction with the service they received, they would almost certainly fall asleep.
Today’s websites are very different and incorporate advanced graphics, videos, sound files and even forums.
Modern commercial websites must be able to quickly and efficiently deliver the information and satisfaction that clients and customers demand, always ensuring that the customer has a reason not only to stay on the website for a little longer but also to return to it later.
Commercial Internet marketing is indeed very different to how it used to be and will continue to evolve, probably at an alarming rate.