When it comes to setting up your own business, one of the most important elements to think about is a perfectly presented website. These days, most people profusely search the internet to find a product or service that they require (gone are the days of flicking through the Yellow Pages), so your website will be the place where your company makes it’s crucial first impression. For this reason, it’s key to ensure that your company’s website is the following: Clear, Persuasive, Striking and Easy to Navigate.
This essentially comes down to expert web design. When people view your website, you want them to instantly understand what it is that you’re offering and, normally, the price. It is also sensible to make sure that contact details are clearly presented and easy to find. Putting contact details on the website’s homepage, as well as in a clearly labelled contacts page, is recommended as if people see the details straight away, they are much more likely to call.
Your website design should also be striking. If it looks professional and eye-catching, people are much more likely to return to it. It is recommended that you think about some brand guidelines for your company, such as colour schemes and type face, as this will make it easier to achieve a slick, professional look to your website that is in keeping with your company.
Another way in which a website can hugely affect your success as a company is how it can be used in online and offline marketing. A link to a website is something that can easily be spread and shared, causing more awareness and footfall to your website. Send links to PR people, contacts and put links to it on social media to achieve maximum exposure.
If you are looking to get your small business online, or require something better than you already have. Or maybe you have a great website but it doesn’t generate leads, then simply get in contact to discuss how our SEO Services can help you online.